Leo Burnett Seeks Non-Profit Partner For Charitable Brand Boost

Advertising agency Leo Burnett USA has announced a new business pitch with an unusual twist- it will conduct the review in support of a deserving cause. Moving beyond the traditional industry channels for public service relationships, the agency is proactively seeking a non-profit organization as a prospective client partner. Burnett is looking to grow a new or unknown entity into a powerful and recognized brand, putting its full range of marketing services behind the partnership.

"Our goal, as always, is to invest ourselves and our expertise in a worthy cause. What differentiates this new effort from our pro bono assignments are three key elements," said Leo Burnett USA Chief Marketing Officer Ben Kline. "We want to build a brand from scratch. We want the relationship to be long-term. And we want to fully leverage our strengths to help a worthy cause receive the awareness and recognition it deserves."

About Leo Burnett USA

Leo Burnett USA helps build many of the world's most valuable brands, including McDonald's, Disney, Procter & Gamble, Marlboro, Altoids, Kellogg, Nintendo and the U.S. Army. As the most awarded agency at the Effie Awards for four straight years, Leo Burnett USA is the "Most Effective Agency in America."

The country's second largest agency brand as ranked by Advertising Age, Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc., a global network of over 200 operating units including a variety of specialty marketing services and 94 full service advertising agencies in 82 countries. Leo Burnett Worldwide is a wholly owned subsidiary of Publicis Groupe

Interested organizations are encouraged to submit proposals for consideration.

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