Saturday, December 10, 2005

Alonovo Marketplace A Perfect Match For Socially Responsible Shopping

AlonovoNow Socially Responsible Shoppers can shop online with the intelligence of a Shopping website that rates Socially Responsible Businesses. provides an intelligent, informed online shopping experience for the powerful consumer demographic. By directly integrating trusted Social Responsibility (SR) ratings coupled with a large, price competitive array of electronics, books, CDs, DVDs, appliances, tools, computers, software and more... into a visually compelling and simple user experience, has started to redirect consumer spending based upon Social Responsibility ratings.'s mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by moving SR directly into the profit equation.

Organizations such as the American Red Cross, Habitat for Humanity, Doctors Without Borders, Global Exchange, Stand for Children, UNICEF, Oxfam America and many other prolific groups. Each registered member selects their beneficiary organization and their respective online shopping then provides direct benefit to their selected community selected local, national or global cause.

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Leo Burnett Seeks Non-Profit Partner For Charitable Brand Boost

Packaged GoodAdvertising agency Leo Burnett USA has announced a new business pitch with an unusual twist- it will conduct the review in support of a deserving cause. Moving beyond the traditional industry channels for public service relationships, the agency is proactively seeking a non-profit organization as a prospective client partner. Burnett is looking to grow a new or unknown entity into a powerful and recognized brand, putting its full range of marketing services behind the partnership.

"Our goal, as always, is to invest ourselves and our expertise in a worthy cause. What differentiates this new effort from our pro bono assignments are three key elements," said Leo Burnett USA Chief Marketing Officer Ben Kline. "We want to build a brand from scratch. We want the relationship to be long-term. And we want to fully leverage our strengths to help a worthy cause receive the awareness and recognition it deserves."

About Leo Burnett USA

Leo Burnett USA helps build many of the world's most valuable brands, including McDonald's, Disney, Procter & Gamble, Marlboro, Altoids, Kellogg, Nintendo and the U.S. Army. As the most awarded agency at the Effie Awards for four straight years, Leo Burnett USA is the "Most Effective Agency in America."

The country's second largest agency brand as ranked by Advertising Age, Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc., a global network of over 200 operating units including a variety of specialty marketing services and 94 full service advertising agencies in 82 countries. Leo Burnett Worldwide is a wholly owned subsidiary of Publicis Groupe

Interested organizations are encouraged to submit proposals for consideration.

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